HigherEd AI Daily: Feb 9 – AI Takes 23% of Super Bowl Ads, CS Grads Face 6.1% Unemployment, AI.com Sells for Record $70M

Hello,
AI Dominated Super Bowl LX: A Cultural Reckoning
Super Bowl LX became the most AI-saturated sporting event in history. 23% of all commercials featured AI companies or AI-powered products. That is not a sidebar story. That is a cultural moment where artificial intelligence moved from tech industry conversation into mainstream American consciousness during the nation's most-watched television event.
The ads ranged from Anthropic's direct assault on OpenAI (mocking ChatGPT's ad strategy) to Meta showcasing AI glasses, Amazon promoting Alexa+, and Google featuring Gemini. A startup purchased the AI.com domain for $70 million—the largest domain sale ever recorded—to launch an autonomous AI agent platform.
But here's what matters: NFL fans were sick of AI ads by the end of the first quarter. The Washington Post analysis found that while AI ads were technically "engaging," they alienated mainstream audiences. The lesson: for every person excited about AI, there is someone exhausted by it.
What this means for your institution: Your students and families watched this cultural debate. They saw Anthropic position itself as the ethical choice and OpenAI defend commercialization. They absorbed the message that AI is everywhere, and opinions about it are deeply divided. This is the cultural context your students now carry into the classroom.
The CS Grad Crisis: 6.1% Unemployment Among Recent Graduates
New York Times reporting reveals a striking statistic: unemployment among recent computer science graduates stands at 6.1 percent, compared to roughly 4.8 percent for college graduates overall. This matters because computer science was supposed to be recession-proof.
The reason is straightforward: universities doubled computer science enrollment just as AI-driven hiring collapse reduced entry-level opportunities. Add to that the 150,000+ tech layoffs in 2024 and 100,000+ in 2025, and new graduates are competing directly with experienced developers for scarce positions.
This is not temporary market volatility. This is structural change. Employers are hiring for AI-specific roles and cutting traditional software engineer positions. Students with generic CS degrees are overqualified for entry roles but underqualified for AI roles.
Immediate actions for your CS program:

  • Audit your CS curriculum for AI/ML content. Is it embedded across courses or siloed in specialized electives?
  • Survey your recent alumni about job placement. Are some tracks struggling more than others?
  • Talk to your CS faculty: are they updating their courses to reflect market reality, or teaching curriculum from 2023?
  • Partner with employers to understand what they actually need. Stop guessing.
Community Colleges: Uniquely Positioned to Win the AI Workforce Race
An opinion piece in The Hechinger Report argues that community colleges are uniquely positioned to train the nation's AI workforce in ways four-year universities cannot. The reason: community colleges are closer to employers, more agile in curriculum design, and serve populations priced out of elite institutions.
Maricopa Community Colleges marks five years of partnership with Intel on AI education, expanding from certificates to degree programs. Miami Dade College is hosting the National Applied AI Consortium's AI Summit on February 19-20, 2026. These are not experiments. These are institutional commitments.
Why this matters for you: If your institution is research-heavy and selective, community colleges are becoming your competitor for workforce-ready AI talent. If your institution serves first-generation students and working adults, community colleges are your model for rapid, responsive AI curriculum design.
The Hidden Crisis: AI Notetakers Creating HR Nightmares
Fortune reports a new workplace hazard: AI notetakers that don't know when to stop listening. In virtual meetings, employees casually drop sensitive information—compensation discussions, confidential decisions, HR issues—assuming the meeting is private. But the AI is recording everything.
Granola, a London-based AI notetaking startup, is in talks to raise $100 million at a $1 billion+ valuation. The demand signal is clear: organizations want AI to record and summarize meetings. But the governance signal is missing. No one is asking: what data is being stored? Who can access it? What are the privacy implications?
For your institution: This is a real governance issue NOW. If your faculty and staff are using AI notetakers in meetings (which they are), you need a policy. Can they use Granola or similar tools? What meetings are off-limits? Who owns the recorded data? Talk to your legal and compliance teams this week, not this semester.
The Rivalry Continues: Anthropic and OpenAI Take Their Trash Talk Public
The Super Bowl ad war revealed something beyond business competition: cultural and philosophical disagreement between the two largest AI companies. Anthropic positioned itself as the ethical alternative; OpenAI doubled down on commercialization and scale.
The trash talk spilled onto social media. Anthropic updated Claude's home page with ad-free messaging. OpenAI executives accused Anthropic of misleading advertising. Fortune noted the rivalry has become so heated that misinformation circulated ahead of the game.
This public feud forces your institution to pick a side—not about the ads, but about values. Are you aligning with a safety-first, privacy-focused approach or a speed-first, reach-first approach? That choice will inform everything from your vendor partnerships to your AI literacy curriculum.
Try something new today
Ask your IT department whether your institution has a policy on AI notetakers in virtual meetings. If not, draft one this week. Include questions like: which tools are approved? which meetings are off-limits? who owns the data? Bring it to your next faculty senate or governance meeting. This is the governance work that actually matters.
A Final Reflection for Today
February 9 shows us AI at an inflection point. It conquered the Super Bowl, yet alienated mainstream audiences. It created workforce crisis in computer science while opening new opportunities in community colleges. It sparked high-profile business rivalries with philosophical depth. It created new workplace hazards we have not yet governed.
Your institution is living inside all these contradictions at once. Some students are excited about AI. Others are terrified. Some faculty are racing to integrate it. Others are res

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